Sports betting and daily fantasy sports operator DraftKings recently announced that its new NFT platform, Reignmakers Marketplace, is now open for business.

We first reported on the interesting new collaboration between DraftKings and the NFT platform Autograph. NFTs (non-fungible tokens) are the latest craze in the digital world. NFTs operate on blockchain technology and allow users to buy and sell one-of-a-kind digital items.

DraftKings has described its new Marketplace as a:

“digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. Once launched, millions of customers will have the ability to seamlessly buy, sell and trade digital collectibles across sports, entertainment, and culture using their existing DraftKings account.”

In recent days, DraftKings announced that Marketplace is now live. Users can purchase NFTs through Drops, where new NFTs are listed by the site and other users on the secondary market.

Preseason Access Collection Drops for Purchase

Last week, the first NFT drop went live on Marketplace. The first series of drops for purchase was the Preseason Access Collection beginning with Tom Brady.

Five Tom Brady Premier NFT drops kicked off Marketplace, with 10,125 collectibles available from $12 to $100.

that all five of the Tom Brady Premier Preseason Access Collection drops provided by Autograph sold out immediately on DraftKings Marketplace.

The drops were offered through Carbon, Platinum, Emerald, Sapphire, and Ruby editions and were purchased instantly. There was tremendous engagement on the platform as thousands of users listed and sold NFTS, resulting in $1 million in gross merchandise volume.

Innotechtoday reported the drop queues of users across each of the five editions were three times larger than the available supply.

As per Matt Kalish, co-founder, and president of DraftKings:

“Our goal is to build a highly-accessible experience that introduces millions to the world of digital collectibles through DraftKings Marketplace, and so I would like to thank our community for the tremendous support of yesterday’s opening day drops. The feedback on user experience has been overwhelmingly positive, with fans queueing up to be a part of this initial NFT drop at multiples of the supply offered. This was an absolute success and important first milestone toward meeting our long-term objectives for the platform.”

Buyers of these NFTs will also earn preferential access to a future Autograph drop, as well as access to a private Discord community and exclusive digital events for holders.

Each collectible in the first NFT collection for DraftKings Marketplace features a fixed number of serialized editions. Customers received a single NFT edition of the collectible which they purchased.

How to Join an NFT Drop on Marketplace

The Marketplace works on a first-come, first-serve basis. Potential buyers can join a specific NFT drop and are then placed in a waiting room with an assigned number. When your number is called, you can then complete your purchase.

Upgrades in the Pipeline

The company says that it is constantly innovating its platform and is actively working on:

• Auction capabilities
• The ability to withdraw NFTs
• Public portfolios
• Additional content

More About DraftKings Marketplace

Customers can access the NFT marketplace through their existing DraftKings Daily Fantasy Sports, Sports Betting, and casino accounts.

The Marketplace features exclusive NFTs of the biggest names in sports and entertainment. DraftKings expects to drop millions of NFTs for purchase and support the withdrawal of NFTs to external wallets by the end of the year.

Owners of NFTs on DraftKing Marketplace can list their NFTs for sale to other Marketplace customers. Once an NFT is marked for sale with its chosen selling price, it will appear on the Marketplace secondary market. Customers can then browse all available NFTs within the secondary market and opt to purchase based on the selling price.

Related: DraftKings Marketplace Gamified NFL NFT Collection