Sling TV became the first live TV streaming service to integrate DraftKings’ sports betting information channel, DraftKings Basketball. , this will be followed by the launch of DraftKings Baseball and DraftKings Hockey channels in the coming weeks.

The exclusive deal provides Sling TV subscribers, and Sling Free users access to real-time game scores and betting odds. The new channels are an expansion of an existing strategic agreement between DraftKings and Sling TV.

As part of the launch, new DraftKings customers are being offered a free bet by using promo code Sling.

What Sling and DraftKings are Saying

Paul Liberman, President of Product and Technology and co-founder of DraftKings, had this to say about the company’s latest collaboration with a media company:

“DraftKings continually looks at new ways to reach customers through innovative collaborations with recognizable brands such as SLING TV. We are thrilled to expand this relationship, which will offer SLING TV customers an entirely new viewership experience through this first-of-its-kind streaming service.”

Also commenting was the President of Sling TV, Michael Schwimmer, who said: “This new channel is just the beginning of how we plan to bring the DraftKings sports betting experience to Sling TV customers. We will continue expanding and enhancing our offerings to be the ultimate entertainment experience for sports fans.”

Building on App Integration Agreement

Early last month, DraftKings announced a , whose portfolio of brands includes Boost Mobile and Sling TV.

The agreement will allow DISH customers across the US to access DraftKings sportsbook and daily fantasy products, beginning with an industry-first integration of DraftKings’ app on the DISH TV Hopper platform.

The group president of DISH TV, Brian Neylon, called the integration with DraftKings “an exciting enhancement for our customers and a great addition to the growing DISH TV Hopper platform.”

He added that DISH TV was “thrilled” to work with DraftKings to amplify the sports fan experience and extend the DraftKings footprint across the company’s unique suite of services.

Under the terms of this agreement:

• DISH TV customers with an internet-connected Hopper family receiver will be able to access the DraftKings app.
• Customers will be able to view betting odds and fantasy contests.
• Players can initiate bets or contest entries with DraftKings via their TV sets.
• Fans will be able to watch the live sports corresponding to their bets or fantasy teams.

DraftKings Continues Expansion into Sports Gambling Content Space

At the beginning of this month, DraftKings acquired Vegas Sports Information Network (VSiN) for around $100 million.  The VSiN deal will help the group expand into the sports gambling content space and build its content capabilities.

VSiN is the first multi-platform broadcasting company to deliver news, analysis, and proprietary data to millions of US sports betting fans.

Media Companies Chase Sports Betting Revenue

DISH is just one of several media companies seeking to grab some of the additional revenue through sports betting integrations. From Fox Bet to The Score to Bally’s deal with Sinclair, there is a growing interest in sports betting-media mashups.