Sportradar can add the NHL to its ever-growing list of Partners.  In a newly announced ten-year global partnership, SportRadar becomes the Official Betting Data Rights, Official Betting Streaming Rights, and Official Media Data Rights partner of the league. The deal also names the company as the Official Integrity Partner of the NHL.

SportRadar and the NHL

The specifics of the deal, according to the press release, are as follows:

Sportradar – the NHL’s Official Global Data Distributor since 2015 – will distribute the NHL’s official data and statistics to media, technology and sports betting companies worldwide, including real-time data from the NHL’s new Puck and Player Tracking technology. The deal also awards Sportradar rights to provide sports betting operators with live streams of NHL games via the operators’ digital betting platforms available in legalized markets. 

“As the global leading provider of sports data for the media and betting industry, Sportradar has the unique expertise to help us deliver stats, insights and video content to our fans, who are extremely tech-savvy and constantly crave new and compelling ways to engage with our sport,” said NHL Commissioner Gary Bettman. “The capabilities, versatility and global scale of Sportradar’s platforms and products will assist us in providing fans, media and sports betting companies around the world with a greater depth of data and more immersive experience with the game. We’re thrilled to continue and deepen our important partnership with Sportradar and look forward to delivering a best-in-class fan experience through our collaborations over the next decade.”

“The NHL has been a terrific partner for Sportradar for nearly seven years and we look forward to collaborating with them in an expanded manner to continue increasing the global reach of the league, while delivering ground-breaking products and services to our customers,” said Carsten Koerl, Global CEO, Sportradar. “This agreement truly highlights the global, multi-vertical, wide-ranging capabilities of Sportradar’s technology solutions and reflects how we use data to create engaging, personalized experiences for our partners and customers.”

What About the Other US Sports Leagues?

The NHL deal lists SportRadar as the official (but not exclusive) partner, and those distinctions are important as it plays into the value of the deal and the cost to sportsbooks, as more competition translates to lower prices for data feeds.

The company also has deals in place with a variety of leagues from FIFA to NASCAR and the NBA, where it holds non-exclusive rights to the league’s data.

Per an :

The National Basketball Association (NBA) today announced it has extended its official betting data partnerships with Sportradar and Genius Sports Group in the U.S.  As part of these multiyear partnership renewals, Sportradar and Genius Sports Group will continue to have the non-exclusive rights to distribute official NBA and WNBA betting data to licensed sports betting operators in the U.S.  Thus far, the NBA has authorized sports betting partnerships with more than 20 operators in the U.S. 

In 2019, SportRadar signed an exclusive deal with the NFL but was outbid in 2021 by Genius Sports for exclusive NFL data rights. Genius reportedly . The cost of the exclusive rights will likely trickle down to sportsbooks, as Scott Longley recently explained:

It raises the almost impossible-to-credit idea that the NFL might become a loss-leader for those who opt to stay in the official loop…

And that, by rights, could be a very select group. Very select indeed, leaving the remainder of the sector thinking even more seriously about unofficial options.

“Genius is proud and delighted to partner exclusively with the NFL to establish a new era of digital fan engagement for professional sports leagues everywhere,” said Mark Locke, CEO of Genius Sports in a . “Our technology leads the world in the convergence of official data, betting, streaming, and digital media and we are excited to bring our unique capabilities to the world’s preeminent sports league.”

Major League Baseball has , including SportRadar, Genius Sports, Stats Perform, and Swish Analytics. However, Radar has .

“We are truly excited to be working with Major League Baseball (MLB) as its official global data partner,” said Carsten Koerl, Chief Executive Officer of Sportradar, in a press release. “This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data. We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”