This week, Sportradar announce the , a new product that integrates live betting with real-time broadcasts. The sports betting and sports entertainment company created the solution to provide broadcasters/rights holders with an opportunity to capitalize on the sports betting market as it is growing rapidly in the United States.

With emBET, betting operators can position their brand for success, driving new customers to review services offered and retain existing customers. The new solution includes several Sportradar products such as live odds, data, advertising technology, OTT & AV tech, and Insights API.

emBet Keeps Sports Fans Engaged Longer

The emBET product combines all the key strengths of Sportrader into a straightforward solution. Integrating the solution into a broadcast keeps fans engaged for a more extended time period by providing the latest betting data. Along with content, the product provides fans with a wagering opportunity. Players can seamlessly place a bet on the game they are watching while the action is taking place.

LiveLike teamed up with Sportrader to create the new product, adding their technology experience to create a more interactive experience for viewers. Broadcasters can now take their channels and build platforms that generate revenue by using emBET and partnering with betting operators.

Arne Rees, the Sportradar US CEO, pointed out that because the audience’s consumption habits can shift dramatically, it is essential to create a dynamic viewing experience with rich data and quality content. With this in mind, sports fans are not turning the channel to a competing network.

As a global supplier of sports betting services and with more than 15 years experience in OTT, Sportradar has the technology and expertise to deliver a significant product to help broadcasters and rights holders maximize the sports betting opportunity in the US.”

The emBET solution will allow broadcasters to have a nice balance between the content that gamblers are looking for and avoid turning off sports fans who are not interested in wagering.

NBC Partnership With Sportradar

The new product by Sportradar falls in line with the company’s recent moves to focus on data and content creation. The brand signed a partnership deal with NBC Sports Regional Networks in May, with both company’s focused on creating engagement opportunities for the next generation of sports fans.

This deal is centered on NBC Networks using the expertise of the sports betting and entertainment company to provide more opportunities for fan engagement. With the live odds sports betting content of Sportradar, NBC Networks will offer faster updates of information on the screen.

Live game action will have graphics and data listed that compliments the sporting event taking place. Sportradar has specialized league data, which allows the company to create unique and engaging storylines that fans can follow during live events.